Program Description:

This program equips sales professionals with the strategic skills to manage high value clients. The focus moves beyond relationship maintenance to driving sustainable value and growth. Participants will learn to navigate complex customer landscapes, analyze the business environment, and successfully implement strategic account plans.

Learning Objective:

•Understand the pivotal role of Key Account Management and its impact.

•Analyze the business environment and the customer’s organizational landscape.

•Successfully develop and implement strategic Account Business Plans.

•Improve effectiveness in managing relationships with internal and external stakeholders.

•Understand the key skills required of a KAM project manager.

•Define and follow a clear Action Plan that aligns accounts, actions, and targets.